Branding for the fictional Radio Control Car Company HEIX. Only using orthogonal lines and the colours black and white, the brand sets itself apart from all the existing companies with very colourful, loud and non-unified designs. The process of finding the intermediates of forms and compositions as well as layering these resulted in a wide range of structures, even more forms and moving forms.
Branding includes a whole Car, Stickers (for the Cars) Manuals, Packaging, Tins, Plasticbag Labels and Boxes with subdivisions. Poster for the exhibition of the two university courses Brand Identities & Make it Work.