«HEIX» is a fictitious manufacturer of on-road RC cars and accessories. The brand distinguishes itself from its competitors by a minimalist design that is not typical of the scene and thus brings a completely new aesthetic to the RC model building sector.
Right angles combined with pure black and white tones give «HEIX» its recognition value, its exclusivity and at the same time its distance to existing RC car manufacturers. Whether on the racetrack or the parking lot next door – «HEIX» not only challenges its team opponents, but also their loud, overloaded design. The shape of the logo is the result of a moiré effect achieved by overlaying several grids and shapes. In order to obtain even more variations, the layers were moved on top of each other.
The assortment includes:
Sorting boxes, sticker sets, packaging (for engines, speed controllers, grease, differential grease and complete cars), instructions, bags of labels (for ball bearings, bodies and body attachments) and a branded RC car.